Born from a mother’s promise

Mini Muse was born from a quiet belief: that care should be gentle, intentional, and rooted in science as much as love.

I'm Sonam Agarwal, a BSc Cosmetic Science graduate from London College of Fashion, and a mother to a spirited, creative, makeup-loving daughter. My education immersed me in formulation science, skin biology, and ingredient safety — but motherhood gave that knowledge its deepest purpose.

Watching my daughter explore colour, self-expression, and play through makeup, I became acutely aware of a gap in the market. The products available for children were either toy-like and unsafe, or diluted versions of adult cosmetics that ignored the sensitivity of young skin. I found myself asking a simple but urgent question: why should a child's first experience with makeup not be as thoughtful, safe, and nurturing as their first skincare ritual?

The name Mini Muse reflects both scale and intention. Mini for little hands, delicate skin, and early rituals. Muse for inspiration — because children are born creators, and colour is one of their first languages of self-expression.

At Mini Muse, science is never separated from sensitivity. Each product is developed with rigorous research, ingredient integrity, and a deep respect for young, developing skin. No shortcuts. No harmful fillers. Just honest, thoughtfully organic formulations designed for play, creativity, and peace of mind. Mini Muse is my love letter to parents who want better, and to children who deserve safe spaces to explore who they are — beautifully, gently, and freely.