Our Story

Born from a mother’s promise

Minimuse is the meeting point of a cosmetic scientist's rigour and a mother's heart — a safe, joyful first beauty ritual for little ones.

The Founder

Sonam Agarwal

As a cosmetic scientist, Sonam saw a world where children's makeup was either a harsh chemical imitation or a flimsy toy — nothing as gentle as a child's skin deserves. As a mother, she refused to accept that trade-off for her own daughter.

So she poured her expertise and her heart into Minimuse: a sanctuary of organic, skin-respecting ingredients where little ones can explore who they are — protected by science, rooted in a mother’s care.

Sonam Agarwal

Founder & Cosmetic Scientist

Sonam Agarwal, founder of Minimuse
Every girl deserves to feel beautiful without her parents having to worry about what’s on her lips.
What We Stand For

Our promises to you

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Science-Backed

Formulated by a cosmetic scientist for thin, absorbent young skin.

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Organic Ingredients

Naturally-derived oils & pigments — no parabens, phthalates or coal-tar dyes.

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Gentle & Kind

Dermatologist tested and cruelty-free, always.

Made for Joy

Aspirational enough that kids actually love wearing it.

How We Build

From lab bench to little smiles

Science as foundation

Every formula starts in the lab, not the marketing deck. We study how young lip skin behaves — thinner, more permeable, faster to absorb — and build from there.

Science as foundation

Formulating with intention

Five to eight ingredients, each chosen for both safety and sensory delight — because a product that’s safe but boring ends up forgotten in a drawer.

Formulating with intention

Gentle by design

Food-grade plant oils and natural pigments mean incidental licks and smudges are never a worry. Removes with nothing more than warm water.

Gentle by design

Calm for parents

You shouldn’t need a chemistry degree to feel good about what your child wears. Clear labels, honest claims, and a guide for every question.

Calm for parents

Ready to discover your glow?

Meet Berry Pop and Peach Sorbet — the lip oils made just for your little muse.