Minimuse is the meeting point of a cosmetic scientist's rigour and a mother's heart — a safe, joyful first beauty ritual for little ones.
As a cosmetic scientist, Sonam saw a world where children's makeup was either a harsh chemical imitation or a flimsy toy — nothing as gentle as a child's skin deserves. As a mother, she refused to accept that trade-off for her own daughter.
So she poured her expertise and her heart into Minimuse: a sanctuary of organic, skin-respecting ingredients where little ones can explore who they are — protected by science, rooted in a mother’s care.
Sonam Agarwal
Founder & Cosmetic Scientist

Every girl deserves to feel beautiful without her parents having to worry about what’s on her lips.
Formulated by a cosmetic scientist for thin, absorbent young skin.
Naturally-derived oils & pigments — no parabens, phthalates or coal-tar dyes.
Dermatologist tested and cruelty-free, always.
Aspirational enough that kids actually love wearing it.
Every formula starts in the lab, not the marketing deck. We study how young lip skin behaves — thinner, more permeable, faster to absorb — and build from there.

Five to eight ingredients, each chosen for both safety and sensory delight — because a product that’s safe but boring ends up forgotten in a drawer.

Food-grade plant oils and natural pigments mean incidental licks and smudges are never a worry. Removes with nothing more than warm water.

You shouldn’t need a chemistry degree to feel good about what your child wears. Clear labels, honest claims, and a guide for every question.

Meet Berry Pop and Peach Sorbet — the lip oils made just for your little muse.